The concept of 'needs' is actually used often in our world, yet too often in an manner that at best is not very effective, and in the worst-case may miss the real needs altogether. LSCi's experience has demonstrated that significant advantages are possible when individuals and organizations shift their major focus from issues, problems, products, and most 'things' to a more human-centered focus on real needs, i.e. Universal Basic Needs.
When you truly uncover the outstanding basic needs related to any issue, it becomes possible and even easier to generate new more powerful solutions. Solutions that provide a deeper and broader fit. Solutions that do not require any compromise on needs for any involved participants. That's right — No Compromise Solutions. And solutions that can increase workers' willingness to contribute and hence simultaneously increases their performance. The net effect being the reduction of production costs while simultaneously delivering higher quality products or services, hence increasing product value to your customers.