Customer Relationship Management (CRM) Systems can be significant productivity & effectiveness enhancers when integrated wisely into your business.
And there are now many available systems, from many different vendors, each with a wide variety of differing features.
Sadly though, LSCi's observation is that most of these are focused on selected aspects of the marketing and sales functions - mostly providing support to the typical communications efforts: from sales lead generation (a marketing process) to buyer commitment (a sales process) But customers don't just disappear after the commitment. In many businesses, they still need much handholding While the vendor may also need many customer inputs during the production and/or service delivery process, and especially for higher complexity products and services.
Ideally would like to see the systems evolve to become fuller 'womb to tomb' systems, covering market lunch to delivery and payment collection, to final satisfaction monitoring, as well as follow-on repeat-sales marketing. ie from UBN discovery to UBN fulfilment. LSCI has experience with a variety of CRM systems and hence can help you through the all too often mystifying cloud of products, to set up & training, as well as and ongoing support.
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